THE HOME DEPOT
For the past 6 years I’ve had the genuine pleasure of being an Art Director at The Home Depot, contributing to the work on audience pods for 3.5 years, as well as on the Creative Services team for 2.5 years. Throughout my time at THD, I’ve had the opportunity to work on many lines of business, including Pro, Capabilities, Remodelers, The Home Depot Design Center, Holiday, Bath & Storage Events, HD Home and much more. I am currently interested in opportunities outside my current work, to grow my career further at The Home Depot.
“IT’S ABOUT TIME” (2025)
In my role as a Manager of Art Direction, I was responsible for contributing to the execution of a $3M custom Pro campaign in just six weeks from concept to completion, in partnership with our agency Trade School. This campaign successfully drove awareness that The Home Depot has the delivery capabilities and support to be the one partner they need for all of their jobs.
“It’s About Time” Campaign | :30 “Delivery”
“It’s About Time” Campaign | :30 “One Partner”
Pro storage event (2024)
In my role as a Manager of Art Direction, I was asked to consult with the Events pod on their Pro Storage Event campaign, in partnership with the agency Lerma. This campaign successfully drove awareness that Pros should choose The Home Depot for their storage needs, by proving we deliver quality total garage storage solutions at a great value.
Pro Storage Event Campaign | “Store and Protect” :15 Digital Video
“Total pro” (2023)
In my role as a Manager of Art Direction, I was responsible for contributing to the execution of a $1M custom Pro campaign over a 6-month period, in partnership with our agency Trade School. This campaign successfully drove awareness that The Home Depot empowers Pros to be the best in their business - with support from the retailer that has a solution for every Pro need.
“Total Pro” Campaign | Sizzle Reel
“You’ve never been more ready” (2022)
In my role as a Senior Specialist in Art Direction, I was responsible for executing a $2M custom Remodelers campaign in just six months from concept to completion, in partnership with our agency Trade School. This campaign successfully drove awareness that The Home Depot is well equipped with resources and products to uniquely support every type of Do-er through twists and turns of any remodel.
“You’ve Never Been More Ready” Campaign | Sizzle Reel
thddc appliance plus-up campaign (2021)
In my role as a Senior Specialist in Art Direction, I also contributed to a THDDC video/photo shoot highlighting luxury appliances, to increase awareness and sales in the Rockville showroom.
“What Does Design Feel Like?” :15 Digital Video
“Ignite Your Imagination” :30 Digital Video
PHOTOGRAPHY STYLING (2019-2021)
Prior to my time on the audience pods, I had the pleasure to serve the company as a Photo Stylist on the Creative Services team for 2.5 years. In this role I gained numerous insights on the Home Depot brand identity, voice and tone, and what makes The Home Depot the number one home improvement retailer in the world.
Specializing in event photography, I acted as the Stylist for the Holiday Event three times, facilitated the same for the Bath Event four times, as well as for the Storage Event on three occasions. This gave me a deep understanding of our objectives and brand positioning within the market for these events. I also worked on several projects supporting our private brands including HD Home, StyleWell, Husky, and THD Gear.
THD HOW-TO VIDEO (2019)
As a THD Stylist, I participated in a “how-to video” to show customers how to style their patio furniture in a modern way, from day-to-night. In partnership with 22Squared and the Creative Services video team, I wrote the script, selected props, styled the set, selected wardrobe, and acted in the video on-location in Orlando, FL, including voice-overs.
Disclaimer: This video was never released in 2020.
“How-To Style a Modern Patio from Day to Night”